PRIVACY POLICY

Last updated: November 14, 2025

This Privacy Policy describes how Bertie Technology Ltd ("we", "us", or "our") collects, uses, stores, and protects your personal information when you use our services, including our website at bertie.com and any related applications or services (collectively, the "Services").

We are committed to protecting your privacy and handling your personal information responsibly. By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

If you have questions or concerns about this Privacy Policy, please contact us at support@bertie.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Policy. For more details, please review the full policy below.

  • What information we collect: We collect information you provide directly, information collected automatically when you use our Services, and information from third-party sources.
  • How we use your information: We use your information to provide, improve, and administer our Services, communicate with you, ensure security, and comply with legal obligations.
  • Information sharing: We may share your information with service providers, business partners, and in connection with business transfers, as described in this policy.
  • Your rights: Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal information.
  • Data security: We implement appropriate technical and organisational measures to protect your information, though no system is 100% secure.
  • Exercising your rights: You can exercise your privacy rights by visiting bertie.com/data-preferences or contacting us directly.

1. INFORMATION WE COLLECT

Information You Provide to Us

We collect information that you voluntarily provide when you:

  • Register for an account or use our Services
  • Request information about our products or services
  • Contact us or submit inquiries
  • Participate in surveys, promotions, or events
  • Subscribe to our newsletters or marketing communications

The types of information you may provide include:

  • Name and contact information (email address, phone number)
  • Company name and job title
  • Account credentials and profile information
  • Payment and billing information
  • Any other information you choose to provide

Information Collected Automatically

When you use our Services, we automatically collect certain information about your device and how you interact with our Services, including:

  • Device Information: IP address, browser type, operating system, device identifiers, and hardware information
  • Usage Information: Pages visited, features used, time spent, click patterns, and navigation paths
  • Log Data: Access times, error logs, performance data, and system activity
  • Location Information: General location data based on IP address or device settings

We collect this information using cookies, web beacons, and similar tracking technologies. For more information, see our section on Cookies and Tracking Technologies below.

Information from Third Parties

We may receive information about you from third-party sources, including:

  • Social media platforms (if you connect your account)
  • Business partners and service providers
  • Public databases and data providers
  • Marketing and analytics partners

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • Service Delivery: To provide, operate, maintain, and improve our Services
  • Account Management: To create and manage your account, authenticate users, and process transactions
  • Communication: To respond to your inquiries, send administrative messages, and provide customer support
  • Marketing: To send promotional communications, newsletters, and information about our products and services (with your consent where required)
  • Analytics and Improvement: To understand how users interact with our Services and improve user experience
  • Security: To detect, prevent, and address fraud, security issues, and technical problems
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Business Operations: To manage our business operations, conduct research, and develop new features

3. LEGAL BASIS FOR PROCESSING

We process your personal information based on the following legal grounds:

  • Consent: Where you have given consent for specific processing activities (you can withdraw consent at any time)
  • Contract Performance: To perform our contractual obligations to you or take steps at your request before entering into a contract
  • Legal Obligation: To comply with applicable laws and regulations
  • Legitimate Interests: To pursue our legitimate business interests, such as improving our Services, ensuring security, and preventing fraud
  • Vital Interests: To protect your vital interests or those of another person

4. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

  • Cloud hosting and data storage providers
  • Payment processors
  • Email and communication services
  • Analytics and marketing platforms
  • Customer support tools

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers

If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or to protect our rights, property, or safety, or that of our users or others.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, and similar technologies to collect information about your use of our Services. Cookies are small text files stored on your device that help us provide, protect, and improve our Services.

We use cookies for the following purposes:

  • Essential Cookies: Required for the Services to function properly. These include session management cookies, security cookies (such as reCAPTCHA cookies used for form protection), and cookies necessary for basic website functionality. These cookies cannot be disabled.
  • Analytics Cookies: To understand how users interact with our Services. We use Google Analytics with anonymized IP addresses to collect usage statistics. You can opt out of these cookies through our cookie preference center.
  • Functional Cookies: To remember your preferences and settings, such as language preferences and user interface customizations. You can opt out of these cookies through our cookie preference center.
  • Marketing Cookies: To deliver relevant advertising and measure campaign effectiveness. Currently, we do not use marketing cookies, but this category is available for future use. You can manage these preferences through our cookie preference center.

You can control non-essential cookies through our cookie preference center, which is accessible via the cookie preferences button on our website. You can also control cookies through your browser settings. However, disabling essential cookies may limit your ability to use some features of our Services.

We use Google Analytics to analyse usage of our Services with anonymized IP addresses for GDPR compliance. You can opt out of Google Analytics cookies through our cookie preference center, or by visiting Google Analytics Opt-out.

Cookie Consent: We obtain your consent before setting non-essential cookies. Your consent preferences are stored for 12 months, after which we will ask for your consent again. You can change your cookie preferences at any time using the cookie preferences button on our website.

6. DATA SECURITY

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Employee training on data protection
  • Secure data storage and backup procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your information, we will securely delete or anonymise it, except where we are required to retain it for legal, regulatory, or business purposes.

8. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Restriction: Request restriction of processing of your information
  • Portability: Request transfer of your information to another service provider
  • Objection: Object to processing of your information for certain purposes
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please visit bertie.com/data-preferences or contact us at support@bertie.com. We will respond to your request within 30 days, or as required by applicable law.

If you are located in the European Economic Area (EEA) or United Kingdom and believe we are unlawfully processing your information, you have the right to lodge a complaint with your local data protection authority.

9. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

When we transfer your information internationally, we take appropriate safeguards to ensure your information is protected, including using standard contractual clauses approved by relevant data protection authorities.

10. CHILDREN'S PRIVACY

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information promptly.

If you believe we have collected information from a child under 18, please contact us at support@bertie.com.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for significant changes)

Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

12. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: support@bertie.com

Address:
Bertie Technology Ltd
8-9 New Street
London EC2M 4TP
England

For data protection inquiries or to exercise your privacy rights, please visit bertie.com/data-preferences.

This Privacy Policy is effective as of November 14, 2025. By using our Services, you acknowledge that you have read and understood this Privacy Policy.